书城外语世界名牌大全(英汉双语版)
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第57章 名酒(3)

In 1805, Alexander Walker and his wife Elizabeth Gemmell announced the birth of their son John Walker at Todriggs Farm near Kilmamock - the journey begins. Johns father passed away and the Walkers sold the assets from Todriggs Farm, raising a total of £537.15. its enough to buy a grocery shop in Kilmamock for14-year-old John Walker to manage.

In 1820, John Walker, at the age of 15, began learning the modulation of whisky. Soon after, his whisky is quite famous in the west of Scotland, which laid a solid foundationfor the achievement of a worldwide wine dynasty.

In 1825, John Walker had been a success ful businessman, making a name for himself in the town of Kilmamock, selling everything from writing paper to his own whiskies.

The arrival of the railway in Kilmamock in 1843 represented perfect timing for the ambitious entrepreneur John Walker, who immediately recognized its potential to kick-start wholesale trading in Scotland and beyond.

In 1852, a sudden flood virtually destroyed John Walkers grocery business-the teenage Alexander steped in to help his father revive his enterprise. Within just a few years, business was thriving again. After John Walker passed away, his grocery business was under Alexanders guardianship. He vowed to take his fathers modest but successful business and, in time, turn it into a global phenomenon.

In 1877, Alexander Walker registered the renowned slanted Johnnie Walker label. This unique label was recognized the world over as the signature of Walkers Old Highland Whisky. Thousands of miles from their hometown, John Walker&sons won their first medal for their whisky at an international exhibition in Sydney in 1879. Awards followed in Melboume, Adelaide and Paris.

In 1906, Alexanders passion for blending paid dividends. Walker had three main brands: Old Highland Whisky, Special Old Highland and Extra Special Old Highland-each with their distinctive colored label.

In 1920, AlexanderⅡcreated a decadent blend to celebrate 100 years of the business. Although it was exclusively given to the most successful directors in the company, it would eventually become available to the world as Johnnie Walker Gold Lable.

In 1934, John Walker&sons received their first Royal Warrant - a mark of quality, excellence and recognition. They remain suppliers to the royal household to this day. In 1966, it also received the Queens Award for Export Achievement - the highest official UK award for businesses to honor their ongoing progress in export earnings.

In 2005, Johnnie Walker partnered Team Vodafone Mclaren Mercedes in Formula One racing. The joint mission: world-class achievement in the pinnacle of motor sport - from stylish championship events to the ultimate success on the track.

grocery shop杂货店

kick-start [ki:k,stɑ:t]

n. (比喻)(促进事务开始或重新开始的)强劲推动力

guardianship [gɑrdnp] n. 监护

on the track在路上

尊尼获加是帝亚吉欧旗下原产于英国基尔马诺克的威士忌品牌,历经150余载。它有五种独一无二的调配,每一种都拥有其独特的品质、历史和故事。1805年,亚历山大·获加及其夫人在靠近基尔马诺克镇的Todriggs农场宣布了他们儿子约翰·获加的诞生,从此拉开了传奇之旅的大门。约翰·获加的父亲去世后,其家族将位于Todriggs农场的资产进行了出售,筹集到总共537.15英镑,并用这笔钱在基尔马诺克镇购置了一间杂货店,让14岁大的约翰·获加经营。

1820年,年仅15岁的Johnnie Walker开始在一家店铺内工作,学习调制威士忌酒。不久以后,由他调制的威士忌在苏格兰西部已经相当有名,并为成就一个世界性的酒业王朝奠定了基础。

1825年,约翰·获加已经是位成功的商人,在基尔马诺克镇小有名气,出售从纸张到自己生产的威士忌各种商品。

1843年,基尔马诺克镇开通了铁路,这也标志着约翰·获加这位雄心勃勃的企业家的黄金时间的到来。他立即意识到他有能力拓展在苏格兰及更远地方的批发生意。

1852年横空而来的一场洪灾使约翰·获加的杂货业几乎荡然无存,他才十几岁的儿子亚历山大开始帮助父亲重振旗鼓。在短短数十年的时间里,他们的生意又重新步入正轨。约翰·获加去世后,他的杂货店由亚历山大接手。在接手其父亲很小但成功的生意之时他发誓要将其发展成为一个全球性的业务。

1877年,亚历山大·获加注册了知名的JOHNNIE WALKER酒牌,这一独特的标志在全世界被认为是尊尼获加老高地威士忌的名片。1879年,尊尼获加威士忌在远离故乡数千英里的澳大利亚的悉尼赢得了第一枚奖章。其后在墨尔本、阿德莱德及巴黎,各种奖项接踵而至。

1906年,澳大利亚对调配酒的喜爱得到了回报。尊尼获加的三大主要品牌:老高地威士忌、特级老高地威士忌,以及顶级老高地威士忌,每一种都有各自标志性颜色的标牌。

1920年,亚历山大二世为尊尼获加成立100周年调制了一款酒。尽管它只供给企业中最具有成就的管理者,但它最终为世人所享用,这就是尊尼获加金牌威士忌。

1934年,尊尼获加威士忌获得了英国皇室认证徽章,这是品质、卓越及认可的标志。时至今日,他们仍然是英国皇家的长期御用威士忌。1966年,又获得了英女王颁发的出口成就奖,这是英国为在出口方面持续赢利的企业所颁发的官方最高奖项。

2005年,尊尼获加在一级方程式赛车中与迈凯轮车队结盟。他们共同的使命:在赛车运动领域登上世界巅峰。

5.(英国)格兰菲迪 Glenfiddich

品牌名片

品类:威士忌

标志风格:单一纯麦、口感纯正

创始人:威廉·格兰特(William Grant)

诞生地:苏格兰

诞生时间:1886年

格兰菲迪(Glenfiddich)来源于古老的盖尔语,Glen代表山谷的豪迈,Fiddich代表麋鹿及其奔放的激情,完整的涵义是“鹿之谷”。这个名字注定被时间赋予了生命,象征着单一纯麦威士忌的创新精神。

品牌阅读

Glenfiddich is one of the few single malt distilleries to remain entirely family owned and is now the Worlds Most Awarded Single Malt Scotch Whisky, a true reflection of the founders integrity and innovative spirit, passed down through the generations.

In the summer of 1886, with the help of his seven sons and two daughters, William Grant set out to fulfill a lifelong ambition. Together they began building his distillery by hand, stone by stone. After a single year of work it was ready and William Grant named it Glenfiddich, Gaelic for Valley of the Deer.

In 1923, when prohibition was in full swing, Williams grandson Grant Gordon joined the family firm, which surprised the industry and increased whisky production. As the decade and the law turned, it was one of only six distilleries still operating in Scotland.

In 1959, soon after coppersmiths were brought onsite,he built up a dedicated cooperage.

In 1963, Sandy Grant Gordon, great grandson of William, made Glenfiddich the first to be actively promoted outside Scotland. Consumers around the world used to drinking blended whisky, were initiated to the delights of single malt.

Independent as ever, invention flourished at Glenfiddich. With over 35 years of experience and industry-wide recognition, the fifth Malt Master created the Solera Vat in 1998.