书城外语世界名牌大全(英汉双语版)
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第56章 名酒(2)

1870年,Paul Emile Remy Martin采用神话中的半人马形象作为公司标志。

1889年,Paul Emily Rémy Martin在经过了无数次调配后,终于发明出了第一款特优香槟干邑的配方。

1890年,人头马开始了它的国际扩张:俄罗斯、中国、美国……

1927年,人头马VSOP特优香槟干邑上市。凭借其卓越的品质,人头马VSOP获得了巨大的成功。

1965年,André Hériard Dubreuil接替岳父成为人头马公司总裁。他首次与大、小香槟区葡萄种植者签订合同。

1972年推出了VSOP暗色磨砂酒瓶。 如今这种酒瓶已成为人头马的标志,吸引了世界各地的目光,为人头马VSOP干邑的成功作出了巨大的贡献。

随着市场对高端干邑需求的扩大,1981年人头马XO应运而生。

2005年,人头马家族与2/3的大、小香槟区葡萄种植者签订合作协议,特优香槟干邑联盟诞生。

2010年,推出人头马禧钻,这是一颗镶嵌在干邑地区中心的

宝石。

时间和人才是干邑真正的核心。只有来自大、小香槟区的“生命之水”才可以用来酿造特优香槟干邑。每瓶特优香槟干邑中,至少有50%的“生命之水”是来自大香槟区。这使得特优香槟干邑成为众人追捧的珍宝。

3.(法国)轩尼诗 Hennessy

品牌名片

品类:干邑

标志风格:超卓品质、精致品味

创始人:李察·轩尼诗(Richard Hennessy)

诞生地:法国

诞生时间:1765年

轩尼诗的品牌标志是一个紧握武器的武士手臂,胳臂弯曲恰到好处,整个画面很平稳,很有力度。线条简单而随意,阴影面的线条排列整齐有序,彰显着力量,武士象征着力量、保护、忠诚与勇敢。

品牌阅读

At Hennessy, cognac is not improvised. It is raised with kindness and attention, firmness and affection. First, there is the grapevine. It yields Ugni Blanc, the light fruity grape specially suited to Hennessy Maisons double distillation in great copper stills. To ensure the aromas will be both excellent and varied, only eaux-de-vie from the four great crus of the region (Grande Champagne, Petite Champagne, Borderies and Fins Bois) are selected for the privilege of becoming great Hennessy cognacs.

Next comes the aging time, a test of vision and imagination, since this phase can extend beyond an entire lifetime. In the Hennessy cellars, casks hewn from over 100-year-old oak trees, exclusively from French forests, stand in a dim light infused with heavy notes. Hennessy is proud to have one of the largest reserves of cognac eaux-de-vie in the world.

The Founders Cellar is in itself a symbol of this heritage, the time-defying heart of Hennessy Maison. Every single one of these eaux-de-vie has been aged for at least fifty years, and many are over a hundred years old. Once at the top of their potential, they are put in large wicker-encased glass demijohns to preserve their exceptional qualities. They will then be used to create the rarest cognacs. The oldest eau-de-vie dated from 1789 by Richard Hennessy.

The Hennessy cognac distillery was founded by Richard Hennessy in 1765, an Irish officer serving in the army of Louis XV.

Hennessy cognac started to become more and more popular in the United States, a country that had gained its independence just 18 years before.

In 1818, Empress Maria Federovna asked Maison Hennessy to produce the most exceptional cognac as a birthday present for her son Czar Alexander I. After that, the imperial family regularly ordered Hennessy cognac.

In 1856, the iconic fist clutching a hatchet refered to founder Richard Hennessys 12-year army career with the French, earning him French citizenship.

In 1859, Hennessy first shipped its cognacs to China.

In 1865, Maurice Hennessy, great-grandson of founder Richard Hennessy, decided to create a cognac classification. He used varying numbers of stars to designate different quality, giving rise to Hennessys Three Star Cognac, today known as V.S. (Very Special). Soon this classification was adopted by the entire industry.

True to the brands adventurous personality, bottles of Hennessy 3-Star cognacs accompanied the Paul-Emilie Victor expedition to the Arctic in 1949.

In 1979, Master Blender Yann Fillioux created Hennessy Paradis - a completely unique cognac that blends more than a hundred exceptional eaux-de-vie.

In 1996, Master Blender Yann Fillioux created Richard Hennessy, a cognac that approaches perfection. Made especially for true connoisseurs, this masterpiece cognac embodies 250 years of savoir-faire and history and is bottled in numbered, hand-blown crystal carafes.

Inspired by the cognac Hennessy created for Czar Alexander I in 1818, Master Blender Yann Fillioux created Paradis Imperial. This cognac features a large proportion of eaux de vie from the Maisons 19th century reserve, creating a cognac of exceptional elegance, finesse and stature.

demijohn [‘demdn] n. 坛子

imperial family皇室

connoisseurs [,kns] n. 鉴赏家;内行

a large proportion of一大部分

轩尼诗干邑不是即兴创作的产物,轩尼诗如同慈母,以无比的关心、决心和爱心“养育”轩尼诗干邑。创造顶级干邑,首先要有最佳葡萄原料。轩尼诗葡萄园出产的白玉霓(Ugni Blanc)葡萄具有淡雅的果味,特别适合轩尼诗在大型红铜蒸馏器中进行双重蒸馏的工艺。为了确保干邑的香气达到至高且多元的境界,轩尼诗仅采用从四个顶级产区(大香槟区、小香槟区、波尔德里区、优质林区)精挑细选的生命之水。荣幸中选的顶级生命之水,有朝一日将变成出类拔萃的轩尼诗干邑。

其次,窖藏时间也很重要。窖藏阶段可能会比酿酒师的一生更漫长,因此,这项工作考验酿酒师的想象力。在轩尼诗酒窖中,百余年橡木制成的酒桶静卧在幽暗的微光中,满室生香。拥有全世界最大的生命之水收藏,令轩尼诗深感自豪。

创始人酒窖本身就是轩尼诗两百年传承的象征,体现轩尼诗向岁月挑战的核心精神。窖中每桶生命之水均陈放了五十年以上,其中不乏百年陈酒。更古老的珍稀瑰宝则收藏在有柳条筐保护的大玻璃坛中,用以创造最珍贵的极品干邑。这里最古老的生命之水是1798年李察·轩尼诗尚在人世时酿制的。

李察·轩尼诗于1765年创建了轩尼诗公司,当时他正在路易十五的御林军中担任军官。

轩尼诗干邑在18年前刚刚独立的美国日益深入人心。

1818年,沙皇亚历山大一世的母亲玛丽亚·费多罗芙娜要求轩尼诗特别调配一款极品干邑,作为其儿子的生日礼物。此后,罗曼诺夫皇室家族定期向轩尼诗订购干邑。

1856年,轩尼诗家族传奇战斧成为品牌的象征物,手中紧握战斧是为了纪念创始人李察·轩尼诗在法国的12年戎军生涯,他因此而荣幸成为法国公民。

1859年,轩尼诗干邑首次运往中国。

1865年,创始人李察·轩尼诗的曾孙莫理斯·轩尼诗决定创建干邑分类等级。他使用不同的星数来标明不同品质的干邑,将轩尼诗干邑提升至三星级,如今名为V.S.(Very Special)。此一分类标准不久也为整个干邑行业所采用。

1949年,数瓶轩尼诗三星级干邑伴随Paul-Emilie Victor 北极探险,印证轩尼诗勇于冒险、征服新疆域的精神。

1979年,酿酒大师颜·费尔沃(Yann Fillioux)采用上百种极品生命之水调制出独特无比的Paradis轩尼诗百乐廷干邑。

1996年,酿酒大师颜·费尔沃(Yann Fillioux)调酿出一款完美的轩尼诗李察干邑。该款干邑专为真正的鉴赏家而作,乃至高无上的极品之作,是250年的历史、技艺与热情的结晶。酒瓶以水晶制作,手工吹制,标有独立编号。

酿酒大师颜·费尔沃(Yann Fillioux)受轩尼诗1818年为俄国沙皇亚历山大一世创制的珍贵干邑启发,调酿出Paradis Impérial轩尼诗皇禧干邑。该款干邑以多种源自轩尼诗19世纪珍藏的生命之水,匠心独具地调酿出一款精致优雅的极品干邑。

4.(英国)尊尼获加 Johnnie Walker

品牌名片

品类:威士忌

标志风格:口感圆润、喉韵清醇

创始人:尊尼获加(Johnnie Walker)

诞生地:英国

诞生时间:1820年

尊尼获加的品牌标志本来是一个走路中的英国绅士,但到了2000年代初期,为使商品更国际化,所以把尊尼获加原商标的人像变成一个抽象形体,去除了原来商标人物的种族特色。商标行走的绅士的不断改进,恰恰体现了尊尼获加的开创精神和不断创新的传统。

品牌阅读

Johnnie Walker is a brand of Scotch Whisky owned by Diageo and originated in Kilmarnock, Scotland, with a long history of over 150 years. It has five unique blends, each with its own distinct personality history and story to tell.