书城外语世界名牌大全(英汉双语版)
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第73章 豪车系列(13)

Having set many standards in terms of size, technology and performance by the end of the twenties, Maybach followed this up in the thirties with a surprise move: the introduction of a small model, known by the abbreviation SW, which stood for swing axle. These cars were notable for their six-cylinder in-line engines with 3.5, 3.8 or 4.2-litre displacement and were all lovingly handcrafted.Unique vehicles were built in accordance with the wishes of their owner.

“To create only the best from the best, a vehicle that is the ultimate in wish fulfilment, with a distinctive character of the finest elegance and power” - this is how a Maybach flyer from 1930 announced the companys aim, and it still applies at Maybach in its entirety to this day.

In 1996, for the celebration of his 150th birthday, Wilhelm Maybach took his deserved place in the Automotive Hall of Fame, together with other key figures in the automotive industry such as Gottlieb Daimler and Karl Benz. The following year, the foundations of the Maybachs marquee rebirth were laid: the premises for a new, modern high-end luxury car were the combination of Mercedess advanced development techniques and the exclusiveness and individuality that is a trademark of Maybach. The first step towards this new era took place in 1997, with the deployment of the Mercedes-Benz Maybach concept which was presented at the Tolyo Motor Show. The chauffeur driven limousine represented the basis for the realization of the Maybach for the new millennium. Together with the Maybach Zeppelin, presented in 2009, the aim of the founders was to create unique vehicles with a distinctive style capable of reinvigorating the soul. With a place in the new top luxury segment represented by Maybach, Daimler AG established its position at the summit of this highly exclusive market segment. To guarantee an appropriate exhibition site for the Maybach vehicles and to illustrate the countless passibilities of personalization (an exclusive service made available by highly skilled specialists), the center of Excellence was established in Sindelfingen, Germany. In 2010, a superb facelift interested the actual range, defining new boundaries in term of luxury design, performance, consumption and emissions. All the Maybach models respect the Euro5 standard.

abbreviation [,bri:viein] n. 缩写;缩写词

take place发生

personalization [‘p:snlaizein] n. 个性化

迈巴赫是汽车历史上一个充满传奇色彩的豪华品牌。

公司最初由迈巴赫父子(威廉·迈巴赫和卡尔·迈巴赫)于1909年成立,当时名为Luftfahrzeug-Motorenbau GmbH,地址在德国佛腾堡地区的比辛根(Bissingen)。1912年,公司迁至腓特烈港(Friedrichshafen),并更名为Maybach Motorenbau GmbH Friedrichshafen。时至今日,迈巴赫作为戴姆勒股份公司(Daimler AG)集团旗下的高端品牌,总部设在斯图加特(Stuttgart),继续闪耀昔日的辉煌。

早在一百年前,威廉·迈巴赫制造了一架汽车,从此把汽车业带进一个全新的纪元。他设计的Opus 1号成为第一台梅赛德斯汽车,而他本人直到今日仍被公认为“设计之王”(King of the Design Engineers)。

20世纪20年代末,在车辆大小、技术及性能等方面奠定了新标准。30年代,迈巴赫作出了一个惊人的创举,推出采用摆动轴技术的小型车SW。这些轿车的6气缸引擎有3.5、3.8 以及4.2升的排气量,每一款轿车都经由人手打造而成,震惊车坛。迈巴赫打造车主所想的独一无二非凡座驾。

迈巴赫的宗旨由1930年起始终如一:打造顶级轿车中的至尊,令客户梦想成真,成就无与伦比的典雅尊贵,非凡绝伦的澎湃动力。

1996年,为纪念威廉·迈巴赫诞辰150周年,他的名字和戈特利布·戴姆勒及卡尔·奔驰等汽车灵魂人物的名字被刻在汽车名人堂。次年,顶级豪华品牌迈巴赫获得重生,由奔驰的先进科技及迈巴赫非凡的尊贵独特,联合打造的现代化顶级豪华轿车品牌诞生。1997年的东京国际车展上,奔驰迈巴赫概念车亮相,解开了这个顶级豪华品牌划时代的新一页。这架需要司机驾驶的豪华轿车带领迈巴赫进入崭新的千禧世代。随着2009年迈巴赫Zeppelin的面世,迈巴赫这个非凡尊贵的顶级豪华轿车品牌再次于车坛焕发新生活力,重新在顶级豪华轿车市场占有一席之位,并帮助戴姆勒股份公司在豪华轿车市场确立地位。为确保迈巴赫拥有合适展出地方,并充分展示品牌的非凡个性,车厂特别在德国辛德芬根设立了迈巴赫卓越中心,并由经验丰富的专业精英提供贴身服务。2010年,一款顶级改装版豪华设计、出众性能同时低油耗及排气量的全新车型风靡万千迈巴赫迷,所有迈巴赫车型均符合欧洲五号标准的排放量要求。