BMW Golf sport
BMW has been involved in golfing for 20 years. Both golfing and BMW are well-known for exclusiveness， aesthetics and perfection. For BMW the global prevalence of the sport allows for worldwide media interest.
a range of一系列
bodyshell [bdiel] n. 车架；车身外壳
exclusiveness [iksklu：sivnis] n. 独特性，独有性
prevalence [prevlns] n. 流行
1916年3月，工程师卡尔·斐德利希·拉普（Karl Friendrich Rapp）与另一位朋友在德国慕尼黑创建了巴依尔飞机公司。
1917年7月21日，Rapp更名为BMW GmbH。接连不断的战争使得BMW快速增长。为了BMW得到更快的增长，决策者们决定在慕尼黑的Oberwiesenfeld机场附近建立一个宽敞的厂房，在1918年前继续为军队生产军用飞机。
1922年在BMW开始研制摩托车发动机，第一辆BMW摩托车R 32终于在1923年的柏林展览会上面世。一经面世，该车就博得了大众欢欣。为了改进该车的冷却效果，首席设计师Max Friz将原来的扁平发动机放置在双管框架上，并直接通过一个Cardan shaft将动力传输到车轮。该项构造在BMW摩托车的制造中沿用至今。
战后，BMW一度从事火车刹车器和Retrofitting发动机的生产，最终飞机发动机的生产遭到禁止。1922年，将其所有发动机产品以及“BMW”商标品牌出售给当时的巴伐利亚飞机制造厂，并且迁入了他们的工厂。因此，该飞机制造厂的创始时间（1916年3月7日）就成了巴伐利亚汽车制造厂（即BMW）的创始时间。
1925年宝马开始研制汽车，为以后进军汽车业打下了基础。之后，BMW成功收购了Eisenach汽车制造厂，也就是成功生产Austin Seven的“迪昔Dixi3/15 PS”汽车的制造厂。这款车经过改进，于1929年作为“BMW 3/15 PS DA 2”品牌出售。该品牌的汽车包括不同的外型。汽车虽小，魅力无穷。BMW汽车帮助BMW在经济大萧条时期度过难关。
1944年的空袭摧毁了慕尼黑的厂房，但位于Allach的厂房直到战争结束基本保持完好。1945年中期，BMW获得许可，对美军的军用汽车在Allach进行维修。同时还可以生产部分农用机械部件和自行车。摩托车最终也被允许生产，但最开始BMW并没有被列入可以生产摩托车的名单之内。
80年代中期，BMW收购了位于慕尼黑北郊的废旧兵营，并着手将其改建成BMW研究工程中心（FIZ）。该中心具有设计以及测试装备，是BMW又一处生产中心的雏形和试点。1985年在这里开展了第一个团队合作项目。1990年该中心正式成立，并一直扩大其活动范畴。
BMW汽车运动
在汽车运动方面具有光辉传统的宝马集团是一级方程式赛车运动的重要力量。在F1 2006赛季中，BMW车队，首次以独立身份参与F1世界锦标赛的竞争，在这项世界顶级赛事中书写自己新的辉煌。
BMW高尔夫运动
BMW致力于高尔夫运动的历史长达二十年，高尔夫运动和BMW品牌均以其尊崇个性、独特的美学品位和精益求精的品质而闻名于世。对BMW而言，这种运动在全世界范围内的流行也使之成为全球媒体关注的焦点。
3.（意大利）兰博基尼 Lamborghini
品牌名片
品类：车
标志风格：彪悍、狂野
创始人：费鲁基欧·兰博基尼（Ferruccio Lamborghini）
诞生地：意大利
诞生时间：1963年
兰博基尼的标志是一头充满力量、正向对方攻击的斗牛，这与兰博基尼大马力高速跑车的特性相吻合，据说这一标志也体现了创始人兰博基尼斗牛般不甘示弱的脾性。
品牌阅读
The history of Lamborghini Automobili officially starts in 1963. Its founder was Ferruccio Lamborghini. Born in 1916， this capable， impetuous， strong-willed Taurus was the leading character in the foundation of the company and the early phases of its extraordinary history.
1963-1964
By the time he decided to build a factory of luxury sports cars， Ferruccio was already a very wealthy man. In the period following World War II， he founded his tractor factory， which he launched with energy and determination， creating a major point of reference in this industry. Other businesses followed， and he amassed his fortune at the perfect time， before his fiftieth birthday. By the early Sixties， Lamborghini was a powerful and successful man who knew exactly what he wanted， but when he said he would build a super sports car to compete with Ferrari， many people thought he was mad. Constructing that kind of car was viewed as an unexplainable extravagance， a hazardous leap in the dark， and something that would squander his fortune without ever turning a profit.
He started working on this project in late 1962， and by May 1963 he had already founded Automobili Ferruccio Lamborghini， buying a large plot of land in SantAgata Bolognese， about 25 kilometres from Bologna， to build a new large and ultramodern factory. Because of the experience he had gained with his other companies， he was in a position to set up the best facilities for his purpose： a very functional structure that， at the time， was unrivalled in its field. The enormous and well-let central building was adjacent to the office building， so that the management could constantly monitor the production situation. This was ideal for Lamborghini， who would often roll up his shirtsleeves and go to work on the cars personally when he saw something that wasnt done just the way he wanted.
1964 was an extraordinary year. The 350 GT was born. The immediate and almost inevitable offshoot of the 350 GT， of which 120 were built， was the 400 GT. Its engine was increased to a four-litre model and it featured the first gearbox designed in-house by Lamborghini. Based initially on the two-seater body， which was later developed into the 400 GT 2+2 with two occasional seats behind the two regular ones， the 400 GT reached the respectable overall production figure of 273 units.
1965-1966
By early 1965 the coupes from SantAgata were starting to be noticed. This was the first， great phase of the Lamborghini company， and one of its most prolific and creative periods. Between October 1965 and June 1966， the company presented an astonishing number of new models.
The year was 1967， and Lamborghini could now look towards the future far more optimistically. The flood of orders for the Miura pumped new cash into his company， but above all it generated unparalleled interest and publicity. At least in this， Lamborghini had been right on target： a model like this was destined to overwhelm the minds and souls of all car buffs. Lamborghini thus became a symbolic name in the auto world， the emblem of excess， of going “further”at all costs， of always doing more and better than any rival without preconceptions of conventional limitations. This configuration did not prevent numerous aficionados from buying and appreciating the 400 GT， a serious and mature model by this time， but the Miura gave the company unique prestige.