1.（意大利）法拉利 Ferrari
品牌名片
品类：车
标志风格：一级方程式赛车、赛车及高性能跑车
创始人：恩佐·法拉利（Enzo Ferrari）
诞生地：意大利
诞生时间：1929年
法拉利（Ferrari）的跃马徽标最初出现在车手制服上，后来它成为每一辆法拉利Gran Turismo 跑车和赛车最骄傲的象征。
品牌阅读
Ferrari is an Italian automobile manufacturer， founded by Enzo Ferrari in 1929. It mainly manufactures Formula One Car， car racing and high-performance sports car.
Headquartered in Modena， Italy (Modena)， its most cars are manufactured by hand， with an annual output about 4，300. Early Ferrari sponsored racer and produced racing. It independently produced automobile in 1947， thereafter into todays scale. Now Fiat Company owns 50% equity of Ferrari but Ferrari can operate independently.
A total of 7，318 cars were delivered to the dealership network in 2012 ( up 4.5 per cent on 2011)， while revenues of 2.433 billion euro (up 8 per cent) were recorded. Trading profit jumped by 12.1 per cent to 350 million euro， with net profits coming in at just under 244 million euro (+17.8 per cent) and ROS (Return on Sales) of 14.4 percent which is very much on a par with the top companies in the luxury sector.
Ferraris continued success is thanks to two men who have provided unrivalled strong leadership - Enzo Ferrari and Luca di Montezemolo - and its talented and dedicated team of employees. Many elements： passion， diligence， innovation， determination， research， motivation， excellence， investment， technology， talent， training， exclusivity， selection， style， merit， and team spirit go to make up Ferraris DNA. The secret is in its people - behind exceptional cars there are equally exceptional men and women - and in the knowledge that goes into combining all the ingredients in every sector of the companys activities： from design to production， from road cars to race cars， from the sales network to the development of the brand， from training to services provided for the employees， from customer care from the order to final delivery， this is Formula Ferrari.
Ferrari： the worlds most powerful brand
Ferrari is the worlds most powerful brand. And not simply in the opinion of millions of Prancing Horse enthusiasts the world over， indeed， the clients that continue to buy the cars built at Maranello year after year， but according to the annual list compiled by leading brand valuation experts Brand Finance.
Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of the likes of Google， Coca-Cola， PwC and Hermes on a list that included the 500 most famous companies in the world. Because of its size， the Maranello Company cannot compete with the large multinational brands in terms of overall revenues. However， its brand rating takes into account other financial metrics， such as net margins， average revenue per customer and advertising and marketing spend， as well as qualitative parameters， such as brand affection and loyalty.
“It is always a pleasure to top any list and still more so when the competition includes some of the worlds most famous companies. This achievement proves that even in very tough economic times， Italy can still offer the world businesses of excellence.” commented Ferrari chairman Luca di Montezemolo，“Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”
A new and complete range
There are five models in todays range， all of them delivering their own interpretation of Ferraris unique DNA made up of performance， excitement and technological innovation.
The three 8-cylinder models (California 30， 458 Italia， 458 Spider) and the two V12s (F12berlinetta and FF) are a new generation of cars which fully meet the philosophy of “different Ferraris for different Ferraristi”， with each model meeting a different set of criteria. The theme of the sporty 12-cylinder Gran Turismo is interpreted by the FF， the first four-seater， four-wheel-drive car produced by the Prancing Horse. Very high performance with the ability to deliver driving pleasure at lower speeds too is guaranteed with the multi-award winning F12berlinetta. Of the 8-cylinder machines， the California 30 is the convertible Gran Turismo which combines a sporty feel with usability， without making compromises. The pure sports car， the 458 Italia， and its open top sibling， the 458 Spider， are fitted with the same mid-rear mounted V8， which for two straight years - 2011 and 2012 - has won two categories in the International Engine of the Year award and which continues the glorious tradition of Ferrari cars with this engine configuration.
Added to these cars is the special limited-edition La Ferrari， of which only 499 will be built and which represents the highest expression of the companys excellence. Its development has allowed for experimentation that could be applied to the range in the future.
Leadership in technological innovation
Every new Ferrari features a high level of technological innovation， with ground-breaking solutions that usually then find their way onto cars from other manufacturers.
Among the many innovations introduced by the Maranello marque in the past， one only has to think of the steering wheel-mounted gear change， which went from F1 to road cars and then soon became the standard for any sports-oriented car. Its not by chance that Ferrari registered no less than 150 patents in the decade from 2003 to 2012， some of them revolutionary， such as the 4WD system that allows all-wheel traction in the FF only when it is required， ensuring light weight， efficiency and a sporty handling that was simply not possible with traditional 4WD technology.
Main innovations from Ferrari over the past 20 years
1997： F355 - first car with F1 electronically-actuated gear change with steering wheel mounted paddles
1999： 360 Modena - first car with a chassis and bodywork made entirely from aluminium
2002： Enzo Ferrari - first road car with Carbon Ceramic Brakes and active aerodynamics