书城外语世界名牌大全(英汉双语版)
15772400000029

第29章 品牌服装(6)

A Child Apparel department was created in 1908 and Departments were opened for Young Ladies and Women in 1909. Jeanne Lanvin joined the Syndicat de la Couture and entered the world of accredited Fashion Houses.

Between 1920 and 1921, Lanvin Decoration was founded with renowned designer Armand- Albert Rateau at 15 Rue du Faubourg St Honore. In 1923, Lanvin Sport was established at 15 Rue du Faubourg St Honore.

In 1926, Lanvin Tailleur/Chemisier was created at 15 Rue du Faubourg St Honore. Lanvin Fourrure and Lanvin Lingerie were also created. Jeanne Lanvin was named Chevalier of the French Legion dHonneur.

On July 6th , 1946 Jeanne Lanvin died and leaved her daughter at the helm of Jeanne Lanvin Lanvin S.A and Lanvin Parfums S.A. Then Marie-Blanche died twelve years later.

Jules-Francois Crahay designed the Houses Haute Couture collections from 1964 to 1984. He received three Golden Thimble awards (Autumn-Winter 1977, Spring-Summer 1981 and Autumn-Winter 1984).

Claude Montana presented five Haute Couture Collections in 1990 and won two Golden Thimble awards ((Autumn-Winter 1990, Spring-Summer 1992).

Lanvin was sold to the Chinese businesswoman Wang Xiaolan. Alber Elbaz became the Houses art director. The first show, showcasing the Autumn-Winter 2002 collection, was highly acclaimed in the media and by professionals.

Today, Lanvin has launched more that 65 specialty shops around the world. It still holds fast to the development and extension of multiple categories but takes fashion as the principal, continuous and unified.

inspiration [,insprein] n. 灵感

renowned [rinaund] adj. 着名的;有声望的

at the helm of掌握着

浪凡是法国历史最悠久的高级时装品牌。其创始人珍妮·浪凡是一战和二战期间十分活跃的名师之一,她开创的优雅精致的风格,为时尚界带来一股积淀着深厚文化底蕴的思潮。

1867年1月1日,珍妮·浪凡出生。

1889年,珍妮·浪凡在Boissy d Anglas 街和Faubourg St Honore街拐角开了一家衣帽店,这个地址后来就成为她自己的设计工作室。

1897年8月31日,她的女儿玛格丽特·玛丽白出生,女儿成为她重要的灵感源泉,她的缪斯。

1908年,童装部开张。1909年,少女和女装部开张,珍妮·浪凡加入时装集团,进入时装界。

1920-1921期间,珍妮·浪凡与着名装饰师Armand- Albert Rateau在 St Honore街15号开创了浪凡装饰。1923年,在 St Honore街15号创立了浪凡运动系列。

1926年,在 St Honore街15号创立浪凡西服衬衫。还创立了皮草与浪凡内衣。珍妮·浪凡被授予“荣誉骑士勋章”。

1946年7月6日,珍妮·浪凡去世。她的女儿接手掌管浪凡公司和浪凡香水(Lanvin Parfums S.A),十二年后去世。

1964年至1984年期间,Jules-Francois Crahay设计高级定制系列,曾三次荣获金顶针奖(AH1977,PE1981,AH1984)。

1990年Claude Montana展示五个高级订制系列(Haute Couture)并两次获得金顶针奖(AH1990,PE1992)。

浪凡出售给华人实业家王效兰女士。Alber Elbaz成为设计室的艺术总监。2002年秋冬第一场发布会受到媒体和业界的一致好评。

如今,浪凡在世界各地的专卖店已超过了65家,它依然紧紧把握以时装为主的多元品类的开发和延伸,持续而统一。

8.(瑞典)海恩斯莫里斯 H&M

品牌名片

品类:服装、配饰、化妆品

标志风格:时尚、雅致

创始人:厄尔林·佩尔松(Erling Persson)

诞生地:瑞典

诞生时间:1947年

H&M,一个时尚、品质和低价完美糅合的时尚品牌,经营服装化妆品,全球拥有3000多家专卖店。

品牌阅读

Timeline

The first store opened in Vsters , Sweden in 1947, selling womens clothing. The store was called Hennes.

In 1952, Hennes opened in Stockholm.

In 1964, the first store outside Sweden opens in Norway.

In 1968, Founder Erling Persson bought Mauritz Widforss, a hunting and fishing equipment store. Sales of mens and childrens clothing began. The name was changed to Hennes & Mauritz.

In 1974, H&M was listed on the Stockholm Stock Exchange.

In 1976, the first store outside Scandinavia opened in London.

In 1977, impuls stores, focused on teenagers, were launched. Sales of cosmetics began.

During 1980s, stores opened in Germany and the Netherlands. H&M acquired the mail order company Rowells.

During 1990s, Progress continues in Europe with the opening of the first store in France in 1998. Newspaper and magazine advertising was complemented by outdoor advertising featuring famous models. In 1998, H&M online shopping began.

In 2000, the first US store opened on Fifth Avenue in New York. The same year stores opened in Spain. In subsequent years H&M opened in more European markets.

In 2004, H&M initiated designer collaborations starting with Karl Lagerfeld. More collaborations followed with Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, and David Beckham.

In 2006, a major expansion of online and catalogue sales began with the Netherlands as the first market outside the Nordic region. The first stores in the Middle East opened via franchise.

In 2007, the first Asian stores opened in Hong Kong and Shanghai. In the same year, the new concept store COS was launched. The expansion of online and catalogue saled continued with the inclusion of Germany and Austria.

In 2008, H&M opened its first Japanese store in Tokyo and acquires fashion firm FaBric Scandinavien AB, which comprised the brands Weekday, Monki and Cheap Monday.

In 2009, the first H&M stores in Russia opened. Beijing also got its first H&M and Lebanon became a new franchise market. H&M Home was launched. Weekday and Monki opened in Germany.

In 2010, the first H&M stores in South Korea and Turkey open. Israel became a new franchise market. Online shopping started in the UK. The first H&M Home stores opened outside Sweden. Monki moved into Asia with a store in Hong Kong.

In 2011, H&M opend in Romania, Croatia and Singapore, as well as via franchise in Morocco and Jordan. COS opened in Sweden, and Monki and Cheap Monday in the UK. The H&M Incentive Program - a reward and recognition programme for all employees -started. COS and Monki launched online shopping in 18 markets.

In 2012, H&M opened in Bulgaria, Latvia, Malaysia and Mexico, and via franchise in Thailand. COS opened in Finland, Italy, Poland, Hong Kong and Austria, and opened via franchise in Kuwait. The Monki brand grew in China and Weekday opened in the Netherlands.