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Today's Diverse City Magazines Have Many Roles，Much Potential
多样的城市期刊在今天起着多种潜在的作用
Ernest C.Hynds
摘要：目前的城市生活类期刊形式多样，种类丰富，为读者大众提供了多种多样的服务？大部分城市期刊都提供生活方式？食品？旅行以及娱乐方面的信息，而且都指出了大众的需求？许多城市期刊推动了商业和旅游业，也有一些表现出和地方报纸不同的格调？城市期刊多为私有性质，每月出版，并且大量使用自由撰稿人的稿件？大多数此类期刊都会对当地的热点问题发表独家评论，它们也都认为自己的报道及评论在当地具有一定的影响力？许多期刊社都看到了城市期刊在小型城市的发展，因此增加了对地方热点的报道，这在该领域将成为可能的趋势？以上这些概述都是基于本年度初期对众多期刊编辑以及发行人的调查得来？本论文提供了这些期刊的基本数据，并且探讨了它们的作用？内容？报道范围？影响以及发展趋势？
ABSTRACT
Today's diverse city magazines offer a variety of services for their readers and communities.Most provide information about lifestyles，food，travel，and entertainment，and most point out community needs.Many promote business and tourism，and some provide an alternative voice to that of the local newspaper(s).Most are privately owned and published monthly.Most make extensive use of free-lance materials.Most take stands on local issues through labeled commentary，and most believe their coverage and commentary have some influence in their communities.Most see the development of city magazines in smaller cities and increased coverage of local issues as possible trends in the field.These generalizations are based on a survey of city magazine editors and publishers conducted earlier this year.The paper based on the survey provides basic data on the magazines and discusses their roles，content，coverage of issues，possible influence，and trends.
City magazines have been described as shortcuts to status，survival guides for affluent city dwellers，and suppliers of everything worth knowing about local lifestyles and living.They have been called puff sheets for chambers of commerce and promoters of local business and tourism.But they also have been cited as watchdogs of local government and alternative voices in one-newspaper communities.All of those deions can be accurately applied to one or more of the modern city magazines.For example，New York has provided survival assistance，Philadelphia has investigated a variety of local concerns，The Washingtonian has provided noteworthy coverage of government，and San Diego has offered an alternative voice to the conservative newspaper in its community.Many city magazines have encouraged local business and tourism，and most have provided extensive coverage of lifestyles.Many similarities can be found among the magazines，yet each is tailored to a particular audience in the best specialized magazine tradition of the late 20th century.
This paper，which is based on a 1993 survey of editors and publishers，will look at city magazines in the 1990s.It will explore how they perceive their roles；their content，including coverage of issues；their perceived influence in their communities；and possible trends in the field.To place this information into perspective，it is necessary first to look briefly at the history and development of city magazines in the United States.It should also be helpful to review the major studies that have been made of them and published in popular and scholarly journals.