书城社科美国期刊理论研究
14260600000034

第34章 论文选萃(15)

Researchers steeped in all backgrounds should be interested in the findings of this study.The purpose here was to begin a dialogue regarding bridal magazines and to assess whether there was any reason to examine their effects further.By comparing Bride's magazine to Glamour,we have clearly demonstrated that the criticisms levied against women's magazines are also applicable against bridal magazines.That being said,further research from a variety of disciplines can also be applied here,as a clear pattern of consumerism and self-image awareness is present in these bridal magazines.If researchers decide to follow this piece and examine bridal magazines,the purpose of this study has been met.

References

Ambroz,J.(2002).Tying the Knot with Web Partners.Folio,31,1,pp.165-168.

Andsager,J.&;Powers,A.(2001).Framing Women's Health with a Sense-making Approach:Magazine Coverage of Breast Cancer and Implants.Health Communication,13,2,pp.163-186.

Arp,C.&;Arp,D.(1998).Secrets of a Great Engagement.In Eds L.Parrott&;L.Parrott,Getting Ready for Marriage.Grand Rapids:Harper Collins.

Berns,N.(1999).“My Problem and How I Solved It”:Domestic Violence in Women's magazines.Sociological Quarterly,40,1,pp.85-108.

Blue,R.(1998).How to Get Married without Drowning in Debt.In Eds L.Parrott&;L.Parrott,Getting Ready for Marriage.Grand Rapids:Harper Collins.

Boden,S.(2001).“Superbrides”:Wedding Consumer Culture and the Construction of Bridal Identity.Sociological Research Online,6,1,May.

Brady,J.(2001).Brady's Bunch.Advertising Age,72,p.30.

Busby,L.&;Leichty,G.(1993).Feminism and Advertising in Traditional and Nontraditional Women's Magazines.Journalism Quarterly,70,2,pp.247-264.

Consalvo,M.(1997).Cash Cows Hit the Web:Gender and Communications Technology.Journal of Communication Inquiry,21,1,pp.98-115.

Demarest,J.&;Garner,J.(1992).The Representation of Women's Roles in Women's Magazines over the Past 30 Years.The Journal of Psychology,126,4,pp.357-369.

DeYoung,J.(2001).Tying a Lucrative Knot.PC Magazine,(Feb.20),17a.

Ebenkamp,B.(2001).For whom the Bell Tolls.Brandweek,42,19,pp.22-23.

Flanagan,C.(2001).The Wedding Merchants.The Atlantic Monthly,287,2,pp.112-121.

Glazer,N.(1980).Overworking the Working Woman:The Double Day in a Mass Magazine.Women's Studies International Quarterly,3,pp.79-93.

Here Comes the Bride's Checkbook.American Demographics,(2001,May 1),p.12.

Influence of Bridal Magazines.Marketing to Women,(1994)7,9,p.3.

Krassas,N.,Blauwkamp,J.&;Wesselink,P.(2001).Boxing Helena and Corsetting Eunice:Sexual Rhetoric in Cosmopolitan and Playboy Magazines.Sex Roles,44,11/12,pp.751-771.

Leman,J.(1980).The Advice of a Real Friend:Codes of Intimacy and Oppression in Women's Magazines 1937-1950.Women's Studies International Quarterly,3,pp.63-78.

Leonard,D.(1980).Sex and Generation,London:Tavistock.

Monk-Turner,E.(1990).Comparing Advertisements in British and American Women's Magazines:1988-1989.SSR,75,1,pp.53-56.

Otnes,C.&;Scott,L.(1996).Something Old,Something New:Exploring the Interaction Between Ritual and Advertising.Journal of Advertising,25,1,pp.33-50.

Ortiz,J.&;Ortiz,L.(1989).Do Contemporary Women's Magazines Practice What They Preach?Free Inquiry in Creative Sociology,17,1,pp.51-55.

Parrott,L.&;Parrott,L.(1995).Saving Your Marriage Before It Starts.Grand Rapids:Harper Collins.

Parrott,L.&;Parrott,L.(1998).How to Know When You're Ready for Marriage?In Eds L.Parrott&;L.Parrott,Getting Ready for Marriage.Grand Rapids:Harper Collins.

Steinem,G.(1990).Sex,Lies and Advertising.Ms.,(July/August)pp.19-28.

Turner,S.,Hamilton,H.,Jacobs,M.,Angood,L.,Dwyer,D.(1997).The Influence of Fashion Magazines on the Body Image Satisfaction of College Women:An Exploratory Analysis.Adolescence.32,127,pp.603-614.

Weiner-Davis,M.(1992).Divorce Busting.New York:Simon&;Schuster.

Wilson,N.&;Blackhurst,A.(1999).Food Advertising and Eating Disorders:Marketing Body Dissatisfaction,the Drive for Thinness and Dieting in Women's Magazines.Journal of Humanistic Counseling,Education and Development,38,2,pp.111-122.

Winship,J.(1987).Options for the Way to Live Now,or a Magazine for Superwoman.Theory,Culture and Society,1,3,pp.44-66.

The Art and Science of Magazine Cover Research

期刊封面研究的艺术与科学

Sammye Johnson,Carlos Augustus de Lozano

摘要:本文通过综述期刊封面的学术成果,指出封面研究面临的三个挑战?研究发现期刊封面不但提供关于某个个别问题所包含的信息,它们还提供了关于社会?政治?经济和医学发展趋势的重大文化线索?

Introduction

Media gadfly Malcolm Muggeridge once called the Time cover spot“post-Christendom's most notable stained-glass window.”Roy Paul Nelson,Publication Design,5th ed.(Dubuque,IA:Wm.C.Brown Publishers,1991),p.173.Although he was being sarcastic,getting on the cover of Time or any high-circulation national magazine is one of the foremost goals of artists,entertainers,rock groups,and celebrities.For example,Dr.Hook and the Medicine Show sang about making the cover of the premier music magazine in their 1973 Top 40 hit,“Cover of the Rolling Stone”:

Rolling Stone-Gonna see my picture on the cover,

Rolling Stone-Gonna buy five copies for my mother,

Rolling Stone-Gonna see my smiling face on the cover of Rolling Stone.Sammye Johnson and Patricia Prijatel,Magazine Publishing(Lincolnwood,IL:NTC Contemporary Press,2000),p.226.

In the 60th anniversary issue of Time,editor-in-chief Henry Grunwald pointed out that rocker Billy Joel asked:

All your life

Is Time magazine.

I read it,too.

What does it mean?Henry Grunwald,“Time at 60:A Letter from the Editor-in-Chief,”Time Special Anniversary Issue(October 15,1983),p.5.