书城社科英语节目主持艺术
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第29章 对外英语广播的主持艺术——“软新闻”(12)

《My Spce》——“Skill Winner”

No.4:Hello,dear audience!Welcome to today's“Skill Winner”,I'm Wang Yifei!Today we will tell you some skills of fishing.We know in our ancient China there was a famous man called Jiang Ziya.When he was fishing he often held a principle which is:Only a willing fish can be caught by my hook.But actually he didn't have any bait at all and his hook was just straight.Of course this rod with a so called“hook”won't catch any fish especially nowadays because today's fish must be cleverer than those in ancient times.So what skill can be used on a simple fishing rod?First we will ask two guests to come to the stage?Who would like to take a chance?…

OK,welcome!What's your name?…And how about you?…

Let me make an explanation first:…Please use this special fishing rod and later I will tell you what's special on it…And you,please use this ordinary one.There're two big pots in front of you two,each contains 10 fish.Later you two will have a competition of fishing in one minute and we'll see who can get more fish?One,two,Start!

(1 minute later)

Time's up!Oh,Mr.A you've got 3…And,Miss B you've got…Wow!6 fish!Congratulations!…Thank you two guys,please back to your seats!

This rod is really magical!How could it catch so a lot of fish?Let's take a look:Oh,their hooks are different.Generally we only have one hook in a fishing rod,but you see this one.It's a round set of 5 hooks assembled in one fishing rod.This is the skill that has been put on the fishing rod.You can imagine that sometimes a lot of fish may see your bait at the same time,and then they will make a competition to see who can eat the bait.But with a set of more hooks,sometimes you can catch more than one fish at a time!What do you think about it?Do you want to have a try?

(30 seconds later)

OK,this is today's program.If you want to learn more skills,please continue to watch our program and you will be a“skill winner”!Thank you!See you next day!

[评点]

这档节目的设计是使“软新闻”节目“知识+娱乐”化的定位。从实训过程中的表现来看,有几点是值得学习的。

第一点,主播的“直奔主题”。这在有限的节目时间内是非常重要的,因为既要介绍“skill(技巧)”里涵盖的指示,还要通过“互动”方式使得“skill”(技巧)得到“身体力行”的认识。因此,主播的“话语式”或“口播式”介绍不宜太多。这一点,本档节目的掌控基本是到位的。

第二点,“互动”环节的掌控比较有层次,即:安排嘉宾一个“skill”(技巧)一个“skill”(技巧)地尝试。即使节目的内容一层层地展开,有令互动嘉宾和受众一直保持对下一个“skill”(技巧)的好奇心与兴趣,进而,使得节目具有引人入胜的“环环相扣”效果。

第三点,这档节目的设计把“fishing skill”(钓鱼技巧)与我们中国文化中令大家津津乐道的姜太公“愿者上钩”所具有的哲学理念巧妙地融到节目当中,是很符合对外广播的期待的,因此,可以说,因为有了主播的这一句简洁的、看似“不经意”的一句带过,实际上完成了对外广播要求的“画龙点睛”之笔。

笔者在观看这档节目在实训中的呈现时,对其整体的设计与呈现方式还是较满意的。但是,这档节目毕竟是属于“软新闻”分类的,所以,在内容的选择和设计上,如果再突出一下其具有的“新闻点”,就会显得更完善了。

[笔者主观映象]

就这档节目的内容选择与设计,如果放进笔者的主观映象当中来设计的话,认为凸显这样几个点的话,就会更符合“软新闻”当中的“社教类”节目里的“知识+娱乐”的要求了。

首先,是节目的立意问题。这档节目的内容为“Fishing Skill”(钓鱼技巧),虽然节目通过主播提到了“姜太公钓鱼”的典故,如果再把这一典故通过小片的形式,将其背景、主人公的生平精炼地介绍一下的话,就会为节后的后续展开埋下了“伏笔”,实际上,也是建构了本节目的“脊骨”。

其次,在有了“脊骨”后,就是该如何使节目的内容既丰富又具启发意义了。如果通过节目的内容展开而把其对今天现实生活中人们的生存哲学的联系和启发紧密结合起来的话,就会更具传播我们中国传统文化精髓的意义了。这种联系,可以在与嘉宾“互动”的环节中体现,不需要主持人“一本正经”地提出,而是在嘉宾努力把鱼“钓”到而又几次失败的时候,说上“还是姜太公的‘愿者上钩’深刻啊!在我们实际的生活里,还真是需要‘随缘’的境界哦!呵呵!”

最后,在与嘉宾“互动”的环节结束后,节目的时间也就接近尾声了。对于“软新闻”的“社教类”形式的节目的结束语部分,是一定不能马虎的。因为只有这部分的口播是要达到“锦上添花”的,而且还需要极为自然的话语和直白的概括,也就是把话说到普普通通的受众的心里。尤其是像这档节目已经安排了现场观众参与的互动,这就需要使口播内容与现场互动嘉宾和看节目的受众听了之后,不仅共鸣,而且能从心底感叹道:生活就是如此啊!

《My Space》——“Good Morning China”

No.6:Great Gift Ideas for Father's Day

Geek,Golfing or Grilling,GMC and Men's Health Have Gift Ideas for Every Type of Dad.

This Sunday is Father's Day and if you're still searching for the perfect present for your Dad,Good Morning China and the magazine named Men's Health have some great gift ideas for every type of Dad.

Gadgets Dad will love:digital picture frame,mini-burger station,Rubik's cube.

For the High Tech Dad

The Sanctuary

Price:$129.95

For a Dad who's got all the gadgets,give him a place to organize them all.The Sanctuary is an integrated charging station that offers a central location to place all of dad's personal items-from phones to ipods and more.It can hold credit cards,wallets,money clips,loose change,keys and other often-misplaced items.It comes in white or black with a reversible black/tan inner tray.

For the Low Tech Dad

Dynamic Frames

Price:$24.99-$34.99

Whether used to house a fishing fanatic's big catch or to show off the grandchildren,this attractive frame allows dad to change the picture the old fashioned way.The dynamic frame displays one image at a time and stores up to 50 or more behind it for later display.

Related.

Battle Germs With These Gadgets Top 6 Summer Gadgets Under$20Recession Guide to Summer Fun Just lift the latch to open the glass front door,and push the newest photo or drawing into the spring-loaded pocket.

For the Golf Dad

Kooler Klub

Price:$49.95

For the sporty dad,the Kooler Klub is a golf bag drink dispenser for those hot days on the links,perfect for those icy cold aspiring Tiger Woods.

The insulated 48 oz.reservoir holds hot or cold beverages and it includes a long handle bottle brush for cleaning.

For the Chef Dad

Big City Slider Station

Price:$19.99

The Big City Slider Station is a stove-top or grill-top mini-burger or slider maker,with 5 slots to press your meat into.It makes perfectly round baby burgers in just 2 minutes!

For the Geek Dad

Rubik's 360

Price:$14.99

The Rubik's cube has gotten a makeover,and if your dad is notoriously nerdy,this might be perfect for him.The Rubik's 360 is spherical as opposed to cube-shaped,and transparent rather than solid.Dad manipulates the clear sphere to get the colored balls into their proper location.

For the Music-Lover Dad

King of coasters

Price:$18.00

For the Dad who likes music and a cold drink,these coasters are just the thing.Made of labels cut from the center of classic vinyl records,these coasters will be a hit.The discs are sealed so moisture won't seep through to the surface and they come in a set of six.