[30]Parker，R．S．，Schaefer，A．D．&Hermans，C．M．（2006）．An inves tiga-tion into teens"attitudes towards fast‐food brands in general：A cross‐cultural analysis．Journal of Foodservice Business Research，9（4），25‐39．
[31]Rutter，J．&Bryce，J．（2005）．“Consumer Engagement with Counterfeit Goods”，Report for the Organised Crime Task Force，Northern Ireland Of-fice．From：http：／／www．allianceagains tiptheft．co．uk／downloads／pdf／Fake‐Nation．pdf．
[32]Shanzhaiji（2009）．Daihao MI Obama[Coded MI Obama]．Retrieved Janu-ary16，2009，from http：／／www．shanzhaiji．cninfo20090116／7035．html．
[33]Tse，D．（1996）．Understanding Chinese people as consumers：Past findings and future propositions．In Michael Bond（ed．）．The Handbook of Chinese Psychology．Hong Kong：Oxford University Press．352‐363．
[34]Wee，C．H．，Tan，S．J．，&Cheek，K．H．（1995）．Non‐price determi-nants of intention to purchase counterfeit goods：An exploratory study．In-ternational Marketing Review，12（6），19‐46．
[35]Grant，I．（2007）．Why young consumers are not open to mobile marketing communication．International Journal of Advertising，26（2），223‐246．
[36]Guo，Z．，&Wu，M．（2009）．Dancing thumbs：Mobile telephony in contem-
porary China．In X．Zhang&Y．Zheng（Eds．），China"s Information and communications Technology Revolution（pp．34‐51）．London：Routledge．
[37]Hu，K．（2008）．Made in China：The cultural logic of OEMs and the manu-facture of low‐cos t technology．Inter‐Asia Cultural Studies，9（1），27‐46．
[38]Instituto de la Juventud．（2002）．Revista de Estudios de J uventud（Ins tituto de la Juventud）．Madrid：Author．
[39]Ishii，K．，&Wu，C．I．（2006）．A comparative study of media cultures a-mong Taiwanese and Japanese youth．Telematics and In formatics，23，95‐116．
[40]Ling，R．（2007）．Children，youth，and mobile communication．Journal of Children and Media，1（1），60‐67．
[41]Pang，L．（2004）．Piracy／Privacy：The despair of cinema and collectivity in China．Bounda ry2，31（3），101‐124．
[42]Wang，J．（2005）．Youth culture，music，and cell phone branding in China．Global Media and communication，1（2），185‐201．
[43]Wang，J．（2008）．Brand New China：Advertising，Media，and commer-cial Culture．Bos ton：Harvard University Press．
[44]Wu，M．，&Lin，H．（2009）．Magic wand：Mobile phones and Fujian entre-preneurs in China．International Journal of Sociotechnology and Knowledge Development，1（4），37‐51．
[45]Yoon，K．（2006）．The making of neo‐Confucian cyberkids：Representations of young mobile phone users in South Korea．New Media&Society，8（5），753‐770．
Shanzhai Mobile Phones and Characteristics of Youths in China
Wu Mei Li Hongye
Abstract：This paper attempts to explore the connection between the popularity of shanzhai（no-name brand）mobile phones among urban youth and their social characteristics in contemporary China.Through qualitative analyses of in-depth interviews both shanzhai and non-shanzhai users and selected online group discussions of shanzhai workers，this connection is examined in five realms：politi-cal attitudes，practical rationale，social values，interest-seeking and self identification.The findings indicate that the youth's attitudes to-wards shanzhai phones are prominently based on practical rationale，followed by their craving for entertainment and fashion.The political orientation of anti-mains tream，anti-authority and anti-brand is not prominent.To use a brand imitation is not so much a vanity issue for social status elevation，as a need of self experience within an afford-able means.Finally，young people who are engaged in the shanzhai industry do form their own cycle and build their identity strongly as-sociated with the“shanzhai”both as a business career and political mission.
Keywords：ncobile，shanzhai mobile phone，chinese urban youth，youth charactor，youth culture